Meet Our Founder, Kim Overton

Kim Overton



I’ve been an inventor and entrepreneur as far back as I can remember. As a kid I held bake sales, garage sales, and even threw a carnival in my neighborhood that was featured in a local paper in Austin. I was also a competitive gymnast from a child through high school. If you had told me back then that one day I would own a company in the fitness industry, I probably would not have been surprised.

The Big Idea

I conceived the idea for SPIbelt — which stands for small personal item belt — on September 17, 2006, an easy day to remember since it was the last day of Austin City Limits, a huge outdoor music festival.  While jogging with my key tucked into my bra top, I thought, “There’s got to be a better way. I went home that day and assembled the first small personal item belt in red. A few months and iterations of the belt later, I chose the name, filed the patents and trademarks and officially set up shop in my downtown apartment in Austin in February of 2007. 


Kim Overton
Kim Overton.  SPIbelt Factory in Austin, TX.

How We Started

It all started in 2006 when our Founder, Kim Overton, went for a run with nowhere to comfortably hold her key. Afterwards she went home and assembled the first SPIbelt. After months of hard work, development, and patenting, SPIbelt officially launched in February of 2007 out of Kim’s Austin, Texas apartment.

Now you can find SPIbelt products in over 40 countries. Despite SPIbelts international success, its headquarters remain in Austin, Texas where the majority of our products are still being handmade.

Continued Excellence

The SPIbelt was originally created to solve a small problem: “Where am I going to hold this while I run?” Since then we have developed the SPI H2O® Venture Series hydration belt, the Diabetic Insulin Pump Belt, the SPI Messenger Bag, and other innovative products that help solve everyday and lifesaving issues. We won’t stop here. It is also your stories, feedback, and passion that keep us moving forward.

Scroll to Top