Healthy Living, Happy Living.
It all started with our first, bounce-free running belt. 11 years later, SPIbelt has created an entire line of healthy living accessories and become the trusted brand people turn to when looking for secure means to simplify their run, workout, walk or life.
Passionate about healthy living ourselves, we start our product development process by solving problems. Our experiences on the trail, race course and being out and about drive our products’ function and design. It is also your stories, feedback, and passion that keep us moving forward.
Meet our Founder, Kim Overton
I’ve been an inventor and entrepreneur as far back as I can remember. As a kid I held bake sales, garage sales, and even threw a carnival in my neighborhood that was featured in a local paper in Austin. I was also a competitive gymnast from a child through high school. If you had told me back then that one day I would own a company in the fitness industry, I would not have been surprised.
I conceived the idea for SPIbelt — which stands for small personal item belt — on September 17, 2006, an easy day to remember since it was the last day of Austin City Limits, while jogging with my key tucked into my bra top. I thought, “There’s got to be a better way,” and I went home that day and assembled the first small personal item belt in red. A few months and iterations of the belt later, I chose the name, filed the patents and trademarks and officially set up shop in my downtown apartment in Austin in February of 2007. Click here to visit Kim’s personal blog about her journey to motherhood.