Our Story



It all started with our first, bounce-free running belt. Nine years later, SPIbelt has created an entire line of running accessories and become the trusted brand people turn to when looking for secure means to simplify their run, workout, or life.

The Original SPIbelt™, the SPI H2O™ Venture Series hydration belt, and our other innovative products are staple accessories among runners, triathletes, travelers, and individuals who carry medical devices. Trusted worldwide, you can find SPIbelt products in over 40 countries!

As runners ourselves, we start our product development process by solving problems. Our experiences on the trail and on the race course drive our products’ function and design. It is also your stories, feedback, and passion that keep us moving forward.

You may have seen us in publications such as Runner’s World, Shape Magazine, Buzzfeed, PopSugar Fitness, and Health Magazine. This is because we strive to create products that are unique, intuitive, and made with the utmost quality. We hope you love your SPIbelt gear as much as we do!

Kim Overton

Meet our Founder, Kim Overton

I’ve been an inventor and entrepreneur as far back as I can remember. As a kid I held bake sales, garage sales, and even threw a carnival in my neighborhood that was featured in a local paper in Austin. I was also a competitive gymnast from a child through high school. If you had told me back then that one day I would own a company in the fitness industry, I would not have been surprised.

I conceived the idea for SPIbelt — which stands for small personal item belt — on September 17, 2006, an easy day to remember since it was the last day of Austin City Limits, while jogging with my key tucked into my bra top. I thought, “There’s got to be a better way,” and I went home that day and assembled the first small personal item belt in red. A few months and iterations of the belt later, I chose the name, filed the patents and trademarks and officially set up shop in my downtown apartment in Austin in February of 2007. Click here to visit Kim’s personal blog about her journey to motherhood.